Cómo mueven la Bolsa los informes de resultados (Guía para principiantes)

If you’ve ever seen a company’s stock price jump, or crash, after releasing quarterly results, you’ve witnessed the power of earnings reports. For traders, these reports are some of the most important events in the stock market calendar.

Here’s a beginner-friendly guide on what earnings reports are, why they matter, and how to trade around them.


📊 What Are Earnings Reports?

Public companies release earnings reports every quarter (Q1–Q4). These reports include:

  • Revenue: How much the company earned.
  • Earnings Per Share (EPS): Profit divided by outstanding shares.
  • Forward Guidance: Company expectations for future performance.

These numbers are compared against Wall Street analyst expectations. The difference often drives stock moves.


🚀 Why Earnings Reports Move Markets

  • Beating Expectations: If results are better than expected, stock prices often rally.
  • Missing Expectations: If results fall short, stocks usually sell off.
  • Guidance Surprises: Even if earnings are solid, weak forward guidance can drag prices down.

Example: A company may beat EPS but warn about slowing sales next quarter, leading to a sell-off despite “good” results.


🎯 How Traders Play Earnings

1. Pre-Earnings Plays

Some traders buy or short before earnings based on speculation. This is high risk since the outcome is unpredictable.

2. Post-Earnings Reaction

Safer approach: wait for earnings to release, then trade the reaction once a clear trend forms.

3. Options Strategies

Advanced traders use options (straddles, strangles) to profit from volatility regardless of direction. Beginners should avoid these until experienced.


⚠️ Errores de los principiantes

  1. Going All-In on Earnings: Earnings are unpredictable-never risk your whole account.
  2. Ignoring Guidance: Don’t focus only on past numbers; forward guidance often matters more.
  3. Overreacting to Headlines: Wait for market confirmation before chasing moves.

✅ Reflexiones finales

Earnings reports can create explosive opportunities in the stock market, but they also come with risk. Beginners should avoid gambling on outcomes and instead focus on learning how the market reacts.

Remember: patience and discipline beat hype every time.


Trade Earnings Smarter With EPIQ

En Parqué EPIQ, we guide traders through earnings season with:

  • ✅ Market breakdowns of key earnings releases
  • ✅ Trade alerts on stocks reacting to earnings
  • ✅ Psychology lessons on handling volatility
  • ✅ A community of traders to share strategies

👉 Empieza tu Prueba gratuita de 3 días and trade earnings season with confidence.


Descargo de responsabilidad: Este artículo tiene únicamente fines educativos y no constituye asesoramiento financiero.

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Soy EQ, un trader con más de una década de experiencia en el trading. Desde 2021, he ayudado a más de 1.400 personas a convertirse en traders seguros y rentables. Lidero el EPIQ Trading Floor, una próspera comunidad centrada en la educación, las señales y las herramientas para el éxito en el trading. Aparte del trading, me apasionan los negocios, el marketing, la forma física y la creación de empresas creativas en los medios de comunicación y los juegos. Creo en el poder de la comunidad y en seguir avanzando para crecer personal y profesionalmente.

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